Home Health Director of Community Based Growth
Goodwin House Incorporated named Top Washington-Area Workplace by the Washington Post!ABOUT GOODWIN HOUSEGoodwin House has been uplifting the lives of older adults and those who care for them since 1967.
Based in Northern Virginia, we are a mission-driven, not-for-profit organization, committed to exceptional service and personalized care.
Our family of services includes two senior living communities, an innovative continuing care at home program, health care services, hospice, home health services, rehabilitation therapy and the Goodwin House Foundation.
JOB
Summary:
Goodwin House Home Health is seeking an articulate, motivated and high-energy individual with experience in home health marketing strategy who will ensure comprehensive community outreach about community-based services.
This individual will be familiar with all GHI lines of business, including Goodwin House Hospice, Goodwin House Palliative Care, Goodwin House at Home, and Goodwin House Rehabilitation.
This individual will lead the efforts to create new relationships for Home Health and other businesses, maintain and nurture existing relationships, and work both directly with businesses and individual consumers.
DUTIES:
Generate referrals and admissions for home health by building relationships with hospitals, SNFs, physicians, independent and assisted living facilities and other community resources.
Grow and expand market accounts related to home health and home and community based services.
Conduct market analyses; develop sales strategy and goals in collaboration with Home Health Executive Director and other senior leaders.
Conduct marketing/ sales calls, and evaluate results and effectiveness of sales activity.
Support business development activities and help establish strong relationships with new and existing referral sources and accounts.
Monitors external and internal environment for development of new market segments or trends.
Market research plans for our services; collaborate on brand positioning, databases, and direct response.
Assists with public relations outreach through speaking engagements, in-services, and other involvement in community organizations.
Develop marketing strategies which will assist organization to reach target goals set by leadership for growth in the department and within the market
Qualifications:
As a liaison with the community, excels and models professional and customer-service oriented values representing the mission and vision of Goodwin House Home and Community Based Services.
Minimum of a Bachelor's Degree in communications, business or marketing.
At least one year of recent marketing experience in home health or similar industry; with at least three years total of marketing in the health care industry.
Proven ability to develop and implement a sales and marketing plan.
Evidence of achieving referral goals within the market.
Excellent planning, organization and presentation skills are critical.
Outstanding customer service, verbal, and written skills required.
Knowledge and ability to work with technology to access various markets with these strategies.
Able to work independently and in a collaborative team environment Able to perform detailed work with a high degree of accuracy Able to maintain confidentiality of data.
Demonstrated computer skills for documents, spreadsheets and database management and ability to learn new electronic medical record software.
WHY WORK FOR GOODWIN HOUSE?We are proud to offer the following to Full-Time Staff and exceptional benefits for Part-Time Staff who meet eligibility requirements ( ):
Health/ Dental/ Vision Insurance Life Insurance Disability Insurance Financial assistance with US Citizenship application Tuition Assistance Paid Time Off 401(k) Plan Fitness Center Student Loan Repayment Assistance And MoreGoodwin House provides a supporting and enriching work environment, and is proud to be an Equal Opportunity Employer.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Based in Northern Virginia, we are a mission-driven, not-for-profit organization, committed to exceptional service and personalized care.
Our family of services includes two senior living communities, an innovative continuing care at home program, health care services, hospice, home health services, rehabilitation therapy and the Goodwin House Foundation.
JOB
Summary:
Goodwin House Home Health is seeking an articulate, motivated and high-energy individual with experience in home health marketing strategy who will ensure comprehensive community outreach about community-based services.
This individual will be familiar with all GHI lines of business, including Goodwin House Hospice, Goodwin House Palliative Care, Goodwin House at Home, and Goodwin House Rehabilitation.
This individual will lead the efforts to create new relationships for Home Health and other businesses, maintain and nurture existing relationships, and work both directly with businesses and individual consumers.
DUTIES:
Generate referrals and admissions for home health by building relationships with hospitals, SNFs, physicians, independent and assisted living facilities and other community resources.
Grow and expand market accounts related to home health and home and community based services.
Conduct market analyses; develop sales strategy and goals in collaboration with Home Health Executive Director and other senior leaders.
Conduct marketing/ sales calls, and evaluate results and effectiveness of sales activity.
Support business development activities and help establish strong relationships with new and existing referral sources and accounts.
Monitors external and internal environment for development of new market segments or trends.
Market research plans for our services; collaborate on brand positioning, databases, and direct response.
Assists with public relations outreach through speaking engagements, in-services, and other involvement in community organizations.
Develop marketing strategies which will assist organization to reach target goals set by leadership for growth in the department and within the market
Qualifications:
As a liaison with the community, excels and models professional and customer-service oriented values representing the mission and vision of Goodwin House Home and Community Based Services.
Minimum of a Bachelor's Degree in communications, business or marketing.
At least one year of recent marketing experience in home health or similar industry; with at least three years total of marketing in the health care industry.
Proven ability to develop and implement a sales and marketing plan.
Evidence of achieving referral goals within the market.
Excellent planning, organization and presentation skills are critical.
Outstanding customer service, verbal, and written skills required.
Knowledge and ability to work with technology to access various markets with these strategies.
Able to work independently and in a collaborative team environment Able to perform detailed work with a high degree of accuracy Able to maintain confidentiality of data.
Demonstrated computer skills for documents, spreadsheets and database management and ability to learn new electronic medical record software.
WHY WORK FOR GOODWIN HOUSE?We are proud to offer the following to Full-Time Staff and exceptional benefits for Part-Time Staff who meet eligibility requirements ( ):
Health/ Dental/ Vision Insurance Life Insurance Disability Insurance Financial assistance with US Citizenship application Tuition Assistance Paid Time Off 401(k) Plan Fitness Center Student Loan Repayment Assistance And MoreGoodwin House provides a supporting and enriching work environment, and is proud to be an Equal Opportunity Employer.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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